For mental health week, Pudsey's temporarily removed his iconic bandana to show that mental health issues can be less visible on the outside, and to encourage conversations that may help.
The last few years have seen an unprecedented rise in children with mental health problems. Covid, then the cost-of-living crisis have increased feelings of anxiety, depression, and hopelessness. In the last 3 years, the likelihood of young people having a mental health issue has increased by 50% (2021). And75% of children and young people who experience a mental health issue aren’t getting the help they need.